High-discount consumer tech for the Canary Islands at mainland prices — IGIC and customs already inside every number — fronted by Rex, an AI mascot kept on a strict budget.
Mainland prices. Zero customs surprises.
Buying tech in the Canaries comes with a famous sting: the price on the mainland site is not the price at your door once IGIC and customs have spoken. DSL4 Digital engineers the landed-cost and commerce system; Viva Grafix turned that technical promise into a discount brand where the honest number is the only number.
We designed the brand to shout because it can back it up: vivid orange, hand-stamped sticker badges — "IGIC incluido", "0 € en la puerta" — and Rex, a caped T-Rex who talks you through the deals and comes with his own "Calla, Rex" button for when you have heard enough.
Loud is easy. Loud and honest is a design problem — every promise on a sticker had to be a guarantee the engine underneath actually enforces.
Vivid orange, chunky type, discount tags and hand-stamped sticker badges — chollo energy from the first pixel, with each claim wired to the pricing engine rather than to wishful thinking.
"Lo que ves es lo que pagas" is the whole brand: prices arrive on the page already IGIC- and customs-inclusive, with official-distributor sourcing and the legal guarantee stated up front.
Not a chatbot widget bolted on — a drawn character who patrols the deals row, answers questions about the catalogue, and belongs to the brand's world enough to earn his own mute button.
DSL4 Digital’s pricing and commerce architecture gives the storefront hard guarantees; our design work makes those guarantees visible without exposing the machinery.
A dedicated pricing Worker computes fully landed, IGIC- and customs-inclusive (DUA) costs — one source of truth for the only number that matters, which the storefront consumes as a thin SSR client.
The entire shopping experience runs JS-free, with cart state held in an HttpOnly signed cookie. Nothing to hydrate, nothing to break, nothing for an extension to tamper with.
Rex runs on Workers AI (llama-3.3-70b) with KV-tracked usage quotas, R2-served audio and rate limits — personality with a budget it cannot exceed.
Rebajatek is one brand configuration of DSL4 Digital’s multi-brand commerce engine — the same system also supports the StaySmart shop, so a second brand costs a configuration change rather than a rebuild.
Rebajatek is a joint argument for a discount brand that can be the most honest player in its market: DSL4 Digital calculates every doorstep price; Viva Grafix makes every promise readable and memorable.