Brand · E-commerce — Studio brand, 2026
Rebajatek
High-discount consumer tech for the Canary Islands at mainland prices — IGIC and customs already inside every number — fronted by Rex, an AI mascot kept on a strict budget.
High-discount consumer tech for the Canary Islands at mainland prices — IGIC and customs already inside every number — fronted by Rex, an AI mascot kept on a strict budget.
Mainland prices. Zero customs surprises.
Buying tech in the Canaries comes with a famous sting: the price on the mainland site is not the price at your door once IGIC and customs have spoken. Rebajatek is our answer — a discount shop where the honest number is the only number. Every price on the page is a fully landed cost, taxes and customs folded in, so the checkout price is the doorstep price.
We designed the brand to shout because it can back it up: vivid orange, hand-stamped sticker badges — "IGIC incluido", "0 € en la puerta" — and Rex, a caped T-Rex who talks you through the deals and comes with his own "Calla, Rex" button for when you have heard enough.
Loud is easy. Loud and honest is a design problem — every promise on a sticker had to be a guarantee the engine underneath actually enforces.
Vivid orange, chunky type, discount tags and hand-stamped sticker badges — chollo energy from the first pixel, with each claim wired to the pricing engine rather than to wishful thinking.
"Lo que ves es lo que pagas" is the whole brand: prices arrive on the page already IGIC- and customs-inclusive, with official-distributor sourcing and the legal guarantee stated up front.
Not a chatbot widget bolted on — a drawn character who patrols the deals row, answers questions about the catalogue, and belongs to the brand's world enough to earn his own mute button.
A thin SSR storefront over a pricing brain, no client JavaScript anywhere — and an AI mascot that cannot outspend its allowance.
A dedicated pricing Worker computes fully landed, IGIC- and customs-inclusive (DUA) costs — one source of truth for the only number that matters, which the storefront consumes as a thin SSR client.
The entire shopping experience runs JS-free, with cart state held in an HttpOnly signed cookie. Nothing to hydrate, nothing to break, nothing for an extension to tamper with.
Rex runs on Workers AI (llama-3.3-70b) with KV-tracked usage quotas, R2-served audio and rate limits — personality with a budget it cannot exceed.
Rebajatek is one brand configuration of the multi-brand commerce engine we built for the studio — the same engine also dresses our curated smart-home shop, so a second brand costs a config file, not a rebuild.
Rebajatek is our argument that a discount brand can be the most honest player in its market: every price computed to the doorstep, every sticker backed by the engine, and a mascot kept firmly on a quota.