Brand System · Website · Ordering Platform — Client work, 2026
Delicious
A British bakery & café in Los Cristianos — given a brand that sells, and a site that takes the order.
A British bakery & café in Los Cristianos — given a brand that sells, and a site that takes the order.
Not a rebrand on spec. A real café, and a brand that had to work the till.
Delicious is a British bakery and café in Los Cristianos. The brief wasn't "make it pretty" — it was "make it work." So we built the whole thing: a chalkboard-deli identity drawn in Open Design, a website that looks like the place, and the part most studios skip — a working ordering and loyalty system behind it. Order on WhatsApp. Stamp card straight into your Apple Wallet. The brand earns its keep every single service, not just on the wall.
Every colour and every letter comes from one idea: a deli that writes its menu in chalk. We designed the full system in Open Design, then built it for real — so what's on the board, the bag and the screen is the same hand.
The chalkboard moved online without losing the hand. Menu, gallery and a one-tap order — built mobile-first, because a hungry table at lunch is a thumb on a phone.
Identity is the easy half. The real work was making it sell — so the site doesn't just look good, it takes orders and brings people back.
Customers build a collection order on the site and tap once — it lands in the café's WhatsApp, ready to make. No app to download, no commission to a delivery giant.
A digital stamp card that saves straight to Apple & Google Wallet. Staff scan, the stamp lands, the regular comes back. No plastic, no app, no forgotten card.
Make-it-a-meal prompts, table-tent QR codes and seasonal pushes — the small, repeatable nudges that lift an average order, designed into the system from day one.
"Dom just got it. We told him about the place once and he came back with something that finally looked like us — on the website and on the table. People actually notice now."
A café brand only matters if it makes the café money. Delicious already had the food; what it didn't have was a brand that pulled its weight. We started in Open Design, drawing a system out of one honest idea — a deli that writes its menu in chalk — so the colours and type weren't decoration, they were the place. Then we built it past the logo: a site that takes the order, a loyalty card in your pocket, upsell baked into the flow. Same hand on the board, the bag and the screen. That's the difference between a rebrand and a business that runs better on Monday morning.